April 30, 2004
CUA Names Vice President for Enrollment Management
Very Rev. David M. O’Connell, C.M., president of The Catholic University of America, today announced the appointment of W. Michael Hendricks as vice president for enrollment management, effective July 1, 2004.
W. Michael Hendricks
“I have known Michael for many years,” said Father O’Connell. “For the past 10 years he has worked in the fields of enrollment management, admissions, recruitment, retention and financial aid, developing strategies for success for which he is widely recognized. People for whom and with whom he has worked give him high marks for planning, campus collaboration, IT expertise and staff supervision — competencies that will serve him and the university well as he assumes the role of chief enrollment officer.”
The university recently upgraded this position from that of “dean” to “vice president,” reporting directly to the president as a member of the President’s Council. “This is the trend in higher education, especially in more complex research-oriented institutions,” O’Connell noted. “In order to recruit the highest quality, more experienced administrative officer, such a change was deemed necessary,” he said. In addition to serving on the President’s Council, Hendricks will have a seat on the university’s Administrative Council and the Council of Academic Deans. “It is critically important that the vice president for enrollment management maintain regular contact with the academic sector, its faculty and leadership,” observed the president. The search committee was composed of several academic deans, along with the provost and the vice provosts for graduate and undergraduate studies. Several other members of the university community, including representatives from student life and the student body, had the opportunity to participate in the interview process.
Dean of admissions and chair of the enrollment management committee for Widener University in Chester, Pa., since 1999, Hendricks has exercised responsibility for developing, implementing and managing a comprehensive strategic enrollment plan to achieve the graduate and undergraduate enrollment, retention and net tuition revenue goals set forth in Widener University’s overall strategic plan. From 1993 to 1999 Hendricks served in the financial aid and admissions offices of Fairleigh Dickinson University in New Jersey. Prior to his service at FDU, he worked in the private business sector in marketing and sales.
Michael Hendricks is currently a doctoral candidate in higher education administration at Widener University, investigating the use of new information distribution channels for student recruitment. He received his M.A. in education at Fairleigh Dickinson University and his B.A. in international politics at Lehigh University.
In announcing the appointment, Father O’Connell also thanked Shahin Mafaher, interim dean of enrollment management at CUA, for “guiding the university’s enrollment activities for the past year.” Although Ms. Mafaher did not seek the permanent position, she will continue to serve the university’s enrollment operations with “characteristic energy and enthusiasm.” O’Connell observed, “I am sure that the entire university community will join me in expressing our appreciation to her and her staff for their patience and hard work in this critically important university enterprise.”
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