The Catholic University of America

Feb. 5, 2007

CUA Names Winner of New Tagline Contest

Father O'Connell presents Janelle Salamon with her award for winning the tagline contest.

CUA cheerleaders unveil the new tagline.

CUA cheerleaders toss out T-shirts bearing the new slogan.

A student models one of 200 T-shirts distributed at the DuFour Center.
Catholic University announced the winner of its $1,000 tagline contest Jan. 31 during half-time of the CUA men's basketball game.

"Reason. Faith. Service," a slogan imagined by CUA senior Janelle Salamon, was selected from among more than 530 submissions. It will replace "Do it all. Discover excellence. Experience success." as the university's tagline, which will be used to help identify CUA in publications, advertising and campus iconography.

The Very Rev. David M. O'Connell, C.M., university president, presented Salamon with the tagline contest's $1,000 top prize at the game. Launched last November, the contest was open exclusively to CUA students. More than 370 of those who participated were undergraduates.

"A variety of taglines was submitted by the students," said Victor Nakas, associate vice president for public affairs, whose office organized the contest. "But even among the variety, there were clusters of common words and ideas suggested by the students. The word "faith" was in dozens of tagline submissions and words related to "reason" - like education, learning and academic achievement - came up again and again in the entries. So, though Ms. Salamon's entry was unique, it was reflective of many other contest submissions."

"The concept of 'Reason. Faith. Service.' truly encapsulates my own experience at CUA as I hope it does for each student and alumnus," said Salamon, a native of Buffalo, N.Y., who is majoring in politics. "For me, academics or 'reason,' is the foremost priority, followed with an integration of and respect for individual faith. Commitment to service is a way of looking into the future beyond CUA."

Salamon wasn't the only tagline contest winner - all students who participated were eligible for one of two $100 prize drawings. Nursing major Lauren Cechak, of Severna Park, Md., walked away with the $100 undergraduate prize. Washington, D.C., resident Michael VanHall, who is pursuing his law degree, was the graduate winner.

To roll out the new tagline, CUA cheerleaders, joined by Father O'Connell, Salamon and the CUA Cardinal, tossed souvenir "Reason. Faith. Service." T-shirts to the students in attendance at the Jan. 31 game.

In the course of the next few months, the university will be incorporating the new tagline in all CUA publications.

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Media contact(s):
· Chris Harrison, CUA Office of Public Affairs, 202-319-5600,
· Katie Lee, CUA Office of Public Affairs, 202-319-5600,